Do Good, Feel Good

Spread good energy - it’s more than just a tagline at FEEL. Day in and day out, we’re constantly striving to make sure we’re living it.

As a part of our mission to spread good energy, we’re embarking on a journey to shed light on different charities and nonprofit organizations who are doing good for their communities. Why is spreading the good so important? For starters, because we need more positive things in this world. Also, when you do good, you feel good, which is something the founder and CEO of Nurish Brands, Inc. Brian Turner had ingrained into him early on.

“Throw a good deed into the wind and walk away.”

As a young boy, Brian couldn’t fully grasp his grandmother’s mantra, but growing up, he saw her put it into practice. His grandparents owned a small-town grocery store and around the holidays would put together food baskets for local families in need. Brian’s grandmother would drive him around at midnight, while he hopped out of the car, placed the baskets on front porches, knocked on the door and rode off into the night.
It wasn’t about the recognition of good deeds for his grandmother, it was simply about spreading good energy and kindness. This sentiment is something that is echoed by all the
organizations we will be highlighting.

We need more positive things in this world

Bad news and unfortunate situations seem to bombard us daily. Instead of focusing on the bad, we’re choosing to highlight all the good that is going on around us. People, organizations, random acts of kindness - that’s the news we want to hear about and focus on. Positivity and kindness are contagious, and those are two things that the world sorely needs more of.

There are so many awesome stories right in our own backyard and yet, they remain untold. We’re working on changing that and highlighting some of the individuals and organizations who are spreading good energy on a regular basis.

You can do good and feel good too

Monetary and material donations are always needed by nonprofit organizations, but they also need more than that. They need YOU!

There’s so much more we can do besides writing a check. We need to invest ourselves in the work being done by these organizations. Volunteer, get out there and become a part of the story and make an impact in the community. Their stories and efforts should be shared by all, in order to help raise awareness.

One act of kindness can spread and make the world a better place. Together, we can radiate goodness!

We hope you’ll join our mission to spread goodness throughout the Metro Detroit area, the United States and even the world!

Do good, FEEL good. It’s just that simple.

Royal Oak, MI, June 25, 2018 – NURISH BRANDS, INC., is proud to announce that its new line of "Non-GMO" sparkling caffeinated beverages are now carried at 55 Kroger stores in Michigan.

Nurish Brands recently launched a “new & improved" line of FEEL® caffeinated beverages in 12-ounce “sleek” packaging, which are Non-GMO Project Verified and offered in four yummy flavors – Dragonfruit Lime, Blackberry Pomegranate, Raspberry Lemonade and Mango Passionfruit. FEEL® contains no artificial sweeteners, and is free from artificial flavors, colors and preservatives. Also, the entire line is vegan, gluten free and sodium free. Each serving is infused with antioxidant vitamins, including a full day’s supply of vitamin C, along with caffeine derived naturally from green coffee beans.

“It goes without saying that we’re super excited to expand our partnership with Kroger here in Michigan, and are very appreciative of their ongoing support of Pure Michigan brands. Our non-GMO formulation, ultra-low sugar content and attractive price point are tremendously appealing to Kroger shoppers, many of whom are seeking good-for-you alternatives to coffee, tea and soda. We developed FEEL® to satisfy the demands of health-aware individuals, particularly females, who want a caffeinated beverage that makes them feel good,” said Brian Turner, founder and CEO of Nurish Brands, Inc.

About Nurish Brands, Inc.
Nurish Brands, Inc. (, headquartered in Royal Oak, Michigan, is the owner and distributor of FEEL® beverages.

To learn more about FEEL®, please visit

Royal Oak, Mich – April 10, 2017 – Nurish Brands, Inc. today announced the launch of a “new & improved” formulation for its FEEL® caffeinated beverage line, which is now Non-GMO Project Verified. In addition to new 12-ounce “sleek” cans, flavors Dragonfruit Lime and Blackberry Pomegranate join Raspberry Lemonade and Mango Passionfruit in the lineup.

FEEL is a refreshing caffeinated alternative to coffee, tea and soda, free from artificial sweeteners, flavors, colors, and preservatives. The Non-GMO verified lineup is formulated with a plant-based sweetener blend that allows for only 4 grams of sugar – and 15 calories – per 12-ounce serving. Available in four uniquely appealing flavors, each serving delivers 100 milligrams of caffeine derived from green coffee beans and provides an excellent source of antioxidants, including a full-day’s supply of vitamin C. The new line will soon be available throughout the Midwest, as well as select retailers in Texas and Florida, with a suggested retail price of $2.29 for a 12-ounce can.

"We identified and validated a whitespace in the market for a great tasting, low-sugar caffeinated beverage that satisfies a consumer craving for a healthy mid-day boost. Our original line performed extremely well at natural retailers like Whole Foods, but we quickly learned that mainstream shoppers either are unaware of or simply aren’t fond of stevia, which was a primary ingredient in our original line. The bottom line is, most consumers aren’t willing to trade taste for health. We spent nearly a year perfecting a plant-based sweetener system that’s free from artificial sweeteners, sugar alcohols and gums, yet delivers full-on sugar taste and mouthfeel with only 4 grams of sugar per serving. We're super excited to introduce our ultra-low calorie, non-GMO verified line to health-minded consumers – particularly females – everywhere."

About Nurish Brands, Inc.

Headquartered in Royal Oak, Michigan, the company is committed to providing innovative, healthy and great-tasting premium beverages that make it easy for consumers to “feel good” and live guilt free, without compromise. FEEL is available at retailers like Whole Foods, Kroger and Fresh Thyme in the Midwest, as well as online at Amazon.

Royal Oak, MI, October 2, 2016 – NURISH BRANDS, INC., is proud to announce that its sparkling caffeinated beverage, FEEL®, is now available at Kroger in Michigan.

FEEL® is offered in 10.5 ounce “sleek” cans in three refreshing flavors – Raspberry Lemonade, Wild Berry and Mango Passionfruit – with more exciting flavors in the pipeline. FEEL® is naturally sweetened, and is free from artificial flavors, colors and preservatives. Each serving is an excellent source of antioxidants, including a full day’s supply of vitamin C.

“We’re extremely excited to partner with Kroger here in Michigan, and are very appreciate of their ongoing support of local, natural brands. Our non-GMO formulation and attractive price point are tremendously appealing to the Kroger shopper, especially females seeking healthy alternatives to coffee, tea and soda. We developed FEEL® to satisfy the demands of health-aware individuals who want a caffeinated beverage that makes them feel like they’re doing something good for themselves,” said Brian Turner, founder and CEO of Nurish Brands, Inc.

About Nurish Brands, Inc. and FEEL Natural Energy

Nurish Brands, Inc. (, headquartered in Royal Oak, Michigan, is the owner and distributor of FEEL® beverages.

FEEL® is available at natural, grocery and specialty retailers in the Midwest.

To learn more about FEEL®, please visit

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Nurish Brands (aka, FEEL®) was recently recognized as an Industry Leader by Corp! magazine as part of their 2015 Food & Agriculture Awards. Industry leaders are leading food, beverage, restaurant and agricultural companies located in Michigan that are having a positive effect on the state economy through growth/expansion, sales, production, market share or employment.


Is Coffee a Health Food?

There's mounting evidence that coffee drinkers, compared to nondrinkers, are less likely to have type 2 diabetes, Parkinson's disease and dementia, along with fewer cases of certain cancers, heart issues and strokes. It seems like there's much more good news than bad news, in terms of coffee and health.


Many of us drink soda. Some drink more than others. Yet most regular soda drinkers are aware that soft drinks are bad for the health. Giving up soft drinks can be one of the best things you can do to improve your health. Read more...

If you want to “feel” like you're drinking a healthy, flavorful beverage made in Michigan, look no further than the FEEL brand of “anti-energy, energy” drinks from Royal Oak-based Nurish Brands.

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Is Sugar Worse than Fat?

In the battle of the bulge, fat has historically been perceived as the enemy. As we learn that not all types of fats are created equal, the culprit now more often mentioned is added sugar.Over consumption of sugar in our diets may in fact be more dangerous than fats.

Sugar is what we should really be looking at when we turn around the products at our local grocery store. But most people still don’t look for that. They’re still looking for “low-fat” options and “zero calorie” soft drinks, thinking they’re doing the right thing for their health.

The problem with many “low-fat” foods is that when manufacturers take the fat out of something, they simply replace it with more sugar, or sugar-like substances (e.g., artificial sweeteners).  If “low-fat” was really the answer, then we wouldn’t be in the situation we’re in with 67% of American adults classified as overweight or obese. Read more...

Nutrition Labels to Get Makeover

The Food and Drug Administration (FDA) today announced plans to update nutrition labels to better reflect the latest nutrition science. The changes include making more realistic serving sizes, and including "added sugar" amounts on the label.

The government's proposed changes to nutrition labels appear to be a positive − and long overdue − move in the right direction. In fact, the changes being proposed might even spur food and beverage companies to introduce healthier options.

We're a big fan of changing serving sizes on products that can be consumed in one sitting, so that the whole product is considered a single serving. For example, under the proposal, both 12- and 20-ounce bottles of soda would be considered one serving, because people usually drink the whole bottle in either case (per the FDA).

But alone, are these changes enough to combat the rising obesity levels in this country, especially among kids and teens? To be sure, having a clear nutrition label is important, but label changes single-handedly will unlikely curb our nations obesity epidemic. Other changes are needed, especially better access to healthy foods and beverages, as well as a reduction in marketing unhealthy foods.

All in all, we believe the proposed changes are good news for consumers, especially considering that studies have shown that people who read labels eat healthier.