Consumers Avoid Total Sugars More Than Specific Sweeteners

A recent study suggests that Americans are more concerned with total sugars in their diet, rather than specific sweeteners. Despite these findings, as of late many beverage brands have focused increasingly on sweetener innovations.

Read the entire article here: http://www.bevnet.com/news/2013/mintel-consumers-avoid-total-sugars-more-than-specific-sweeteners

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