Our Story

If you're like us, you don't do energy drinks. Until now, that is!

Like nearly everyone on the planet – and we’re not ashamed to admit this – we often need a little help to get us through our busy day. We're habitually tired after lunch, which we refer to as the dreaded mid-day slump. We love a good cup of coffee in the morning, but we frequently crave a refreshing alternative later in the day.

To satisfy our craving, we set out to find a healthy pick-me-up. We wanted a beverage ultra-low in sugar, without anything artificial, and we weren't willing to compromise. We quickly realized there weren't many options. And just like 90% of the population, we won't go anywhere near a typical energy drink. We ultimately turned our frustration into inspiration, and began our mission to create something altogether different.

In order to be truly unique, our beverage had to be low in sugar and calories – and of course, taste great – but without the aid of artificial sweeteners or high-fructose corn syrup. Also, we were determined to steer clear of sodium, preservatives and synthetic ingredients like taurine.

Our goal was to create a good-for-you alternative to coffee, tea and soda, specially geared for the 80% of the population who consumes caffeine daily. Yes, we're an energy drink...but we're an energy drink as much as one might consider coffee or tea to be an energy drink. In fact, our caffeine is sourced naturally from green coffee beans.

We're confident you'll enjoy FEEL as much as we do. It's a beverage you'll feel good about drinking daily, as well as sharing with friends and family (we're even USDA-compliant for high schools). It's perfect anytime you need a little extra "get up and go." And best of all, there are so many ways to enjoy it – straight from the can or poured over ice, or even as a yummy cocktail mixer.

Our brand, and culture, is all about spreading good energy each and every day. Because we believe that when we put good energy out into the world, it comes back tenfold.

We're on a mission to Spread Good Energy!