Royal Oak, Mich – April 10, 2017 – Nurish Brands, Inc. today announced the launch of a “new & improved” formulation for its FEEL® caffeinated beverage line, which is now Non-GMO Project Verified. In addition to new 12-ounce “sleek” cans, flavors Dragonfruit Lime and Blackberry Pomegranate join Raspberry Lemonade and Mango Passionfruit in the lineup.
FEEL is a refreshing caffeinated alternative to coffee, tea and soda, free from artificial sweeteners, flavors, colors, and preservatives. The Non-GMO verified lineup is formulated with a plant-based sweetener blend that allows for only 4 grams of sugar – and 15 calories – per 12-ounce serving. Available in four uniquely appealing flavors, each serving delivers 100 milligrams of caffeine derived from green coffee beans and provides an excellent source of antioxidants, including a full-day’s supply of vitamin C. The new line will soon be available throughout the Midwest, as well as select retailers in Texas and Florida, with a suggested retail price of $2.29 for a 12-ounce can.
"We identified and validated a whitespace in the market for a great tasting, low-sugar caffeinated beverage that satisfies a consumer craving for a healthy mid-day boost. Our original line performed extremely well at natural retailers like Whole Foods, but we quickly learned that mainstream shoppers either are unaware of or simply aren’t fond of stevia, which was a primary ingredient in our original line. The bottom line is, most consumers aren’t willing to trade taste for health. We spent nearly a year perfecting a plant-based sweetener system that’s free from artificial sweeteners, sugar alcohols and gums, yet delivers full-on sugar taste and mouthfeel with only 4 grams of sugar per serving. We're super excited to introduce our ultra-low calorie, non-GMO verified line to health-minded consumers – particularly females – everywhere."
About Nurish Brands, Inc.
Headquartered in Royal Oak, Michigan, the company is committed to providing innovative, healthy and great-tasting premium beverages that make it easy for consumers to “feel good” and live guilt free, without compromise. FEEL is available at retailers like Whole Foods, Kroger and Fresh Thyme in the Midwest, as well as online at Amazon.